Answer: "Nofollow" links are links that a webmaster or blogmaster "tagged" with the "nofollow" attribute. The "nofollow" attribute tells the major search engines that the site being linked to is not necessarily a "trusted" site and that the webmaster doesn't want to share his/her site value with the link.
A "Nofollow" links isn't necessarily or really a negative remark on a site, but a "nofollow" link usually doesn't carry the same weight as a normal link.
For example, if a regular outbound link is a "vote" for another website, a "nofollow" link isn't a vote against the site, but rather like not voting at all. Your basically telling the search engines, "yes, this link is important to my site BUT I am not sharing any "link love" with it".
How to use the "Nofollow" tag:
To use the "Nofollow" tag on a outbound link (a link from your site to another), here the basic coding.
<*a href="http://othersite.com" rel="nofollow">Other site<*/a>
(note: remove the "*" and change the "othersite.com" and "Other site" to whatever site and keyword that your are linking too)
I use the "Nofollow" tag:
- I have a affiliate site listed . I will even use the "Nofollow" tag on banners.
- I think that the information on the other site is important for my site visitors but not that important
Summary, a "Nofollow" tag may not improve your website traffic but might (it is anyone quess, when it comes to search engines) improve your website ranking, kinda "beginner SEO".
(add to Diigo)